Commercial scene promotion, choose TV or advertising machine?
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- Time of issue:2024-06-11 15:32
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(Summary description)Mouth-watering food, holiday promotion discount information, as well as a distinctive style of the season's new products ...... Countless advertising materials, through the dense integrated circuits, leap in the screen, constantly grabbing the scarce attention of users.
Commercial scene promotion, choose TV or advertising machine?
(Summary description)Mouth-watering food, holiday promotion discount information, as well as a distinctive style of the season's new products ...... Countless advertising materials, through the dense integrated circuits, leap in the screen, constantly grabbing the scarce attention of users.
- Categories:News
- Author:
- Origin:
- Time of issue:2024-06-11 15:32
- Views:
The content that an advertiser screen can present in a commercial space is all-encompassing and all-encompassing.
Mouth-watering food, holiday promotion discount information, as well as a distinctive style of the season's new products ...... Countless advertising materials, through the dense integrated circuits, leap in the screen, constantly grabbing the scarce attention of users.
However, if you think about it carefully, such a content playback function is not only unique to advertising machines, but also to home televisions, which can also use the screen to deliver information.
Can't help but ask, the commercial scene of the publicity, in the end is the choice of TV or advertising machine?
#01
It looks the same, but it's very different
When watching a drama at home, the TV screen will unfold the drama in front of your eyes and immerse yourself in it; when wandering in the shopping mall, the advertiser screen will present the product information clearly, so that we can get the information quickly and accurately.
On the surface, advertising and television seem to be the same thing, are through the screen to present the content, but in fact, the two from the product positioning to the software and hardware, there are not small differences.
Television as a home appliance, the main purpose is used for TV to play audio and video, more to meet the entertainment needs.
Advertising machine is mainly for advertising, it carries the functions are also based on advertising to develop, such as in the emphasis on the accuracy of colour reproduction, has a variety of display modes, can support horizontal and vertical screen display, in order to meet the needs of different places of the demonstration.
Different product positioning also determines their use in different environments. At the beginning of the design, the TV is positioned for ‘home environment’, relatively speaking, the environment of its application scenario is relatively clean and stable, and the temperature and humidity are also within the controllable range.
The ideal environment for TV sets is a small space rather than a shopping mall where the situation is more complicated. While advertising machines are mainly used in commercial spaces with high mobility of people, ‘complex environmental factors’ need to be included in the R&D, such as high temperature, thunderstorms, humidity, bumps, etc., in order to develop appropriate solutions.
As an example, the same LCD panel, home TV sets do not need to give too much consideration to the protection of the problem, while advertising machines in some special environments, can be optional tempered glass, to protect the LCD panel.
In addition, most of the TV sets are not connected to the information dissemination system, but through the insertion of USB flash drives or external playback box to play customised content.
The advertising machine not only supports USB stick device playback, but also can be accessed to the cloud broadcast control system, unified management of advertising content on the mobile side, unified playback, less dependent on external interfaces.
Comparison of the above, it is not difficult to find that the two seem to be the same, but actually very different, there are differences in all aspects.
If we put aside these differences, in the commercial scenario, the advertising machine may be replaced by the TV set? I'm afraid not.
#02
Why is an advertiser better suited to a commercial setting?
In a commercial space, the difference between a TV and an advertiser is, in a word, like the difference between an amateur and a professional. We can compare the product in terms of range, structure, manoeuvrability and safety to illustrate why advertising sets are better suited to commercial scenarios.
Imagis LCD Advertising Machine
Remote control for a safer and more efficient connection
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Most TV sets are used to play customised content by inserting a USB stick or casting a screen, which not only increases hardware costs, but is also prone to unstable factors such as loss of the USB stick and easy to maliciously replace the content.
In contrast, the advertiser is connected to the cloud broadcast control system, which can realise remote control of the advertiser without leaving home, and upload, download, delete and other operations on the advertisement material, which greatly improves the security and convenience.
In addition, the cloud broadcast control system, which has passed the three-level assurance certification, can access the legality audit of third-party materials and automatically filter threatening information, so as to protect information security.
Uninterrupted Continuity, More Stable Performance
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In terms of product range, the advertising machine can keep working for a long time without interruption, and its internal stability and heat dissipation have better performance.
On the contrary, the TV is not suitable for 24 hours a day continuous use for a long time, and some crazy situations may occur after a long time, such as image residue, colour fading and other problems.
Adapts to complex environments and is structurally safer
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Public places have a high flow of people and more emergencies. The TV set usually uses the usual plastic casing without any protection on the front, which may cause the LCD panel to crack under the bump.
The shell of the advertising machine has a firm
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