In the age of digitalisation, ‘net’ succinctly symbolises the core feature of modern technology. Just as the poet Bei Dao depicted the complexity of modern society with his one-word poem ‘net’, the Internet and the Internet of Things have created an unprecedented information and communication network by connecting individuals across the globe with their invisible ties.

　　If we apply this perspective to the commercial display sector, we will find that it is also a web: new advertising needs are constantly being created, and more and more electronic screens are filling retail spaces, capturing the attention of users. And under the technological innovation, the emergence of LCD desktop screen, but also to fill the net of the finer points, constituting the screen matrix of the mesh and nodes.

　　32 inch, flexible enough

　　32 inch desktop screen, the first impression is: compact. In a number of commercial displays that are often measured in square metres, this volume does not seem to be conspicuous.

　　However, unlike the strong visual pleasure of the large screen, the positioning of the desktop screen is more inclined to precision and flexibility: delivering more information in a specific area, efficiently displaying key content, and adapting to more application scenarios.

　　The wireless and lightweight design of desktop screen solves the pain point of traditional LED screen which is difficult to move, and reduces the limitation on the venue, so that it can be moved to any point for advertising at any time.

　　In small and medium-sized retail space, it may be easier to appreciate the value of LCD desktop screen: placed on the countertop, customers wandering in the product area, glancing from time to time; placed in the front of the shop, uninterrupted display of seasonal activities and pop-up products.

　　Its positioning is not a wide dissemination of information, but in the precise point, better collaboration with the user to understand the product, assist the user to make a choice.

　　Small screen, but also the main

　　Just as the mobile phone screen is getting bigger and bigger, there is a big screen and small screen dispute. For the advertising screen, the same will make people have questions: whether the big screen will be more valuable than the small screen?

　　Undeniably, the big screen in the commercial display market dominates, but the desktop screen as a representative of the small screen, there is also the existence of a value that can not be ignored, that is, to further amplify the value of high-quality content.

　　From the content point of view, the desktop screen and the big screen's publicity and distribution function is almost the same, not only can tell the brand story, but also can help create the shop's pop-ups, to help the shop better marketing.

　　In small shops, it is a free advertising space that does not take up space, while in large shops, it is an important part of daily marketing, and can be placed in a variety of places, such as cash registers, windows, centre islands, etc., providing different functions for different marketing needs.

　　The difference with the big screen is that the desktop screen can make full use of the limited space, only need a small area to repeat the content without interruption, so that the quality advertising content is seen by users.

　　For example, in the product area, the desktop screen can rotate multiple SKU pages to dynamically display the products in the shop, making the product presentation more vivid and interesting, unlike traditional PVC billboards and KT boards that are dull.